After half a century’s worth of annual Earth Days, this nation is still divided about advocating for climate reform. Although the annual burst of attention environmentalism receives during April is significant, the short-lived nature of climate engagement speaks to a larger issue about how environmentalism has been historically framed as an abstract fight that no one can relate to. The issue is not whether most people know about the climate crisis; rather, improving climate engagement concerns itself with one seemingly simple question: how do we make people care about this existential threat? The answer to this question has to do with effective and relevant climate communication. We need effective climate communication centered on human experience and scientific understanding to build a more equitable and healthy world.
By Rohan Arora. The Hill. April 17, 2021.