As more municipalities have moved to phase gas lines out of new buildings to cut down on methane emissions, gas utilities have gone on the defensive, launching anti-electrification campaigns across the country. The industry finds itself defending against electrification initiatives nationwide. Gas companies have launched an unusually effective stealth campaign of direct-to-consumer marketing to capture the loyalty and imaginations of the public. Surveys have found that most people would just as soon switch their water heaters and furnaces from gas to electric versions. So, gas companies have found a different appliance to focus on: gas stoves.
Rebecca Leber. Mother Jones. February 11, 2021.