In a new ad from agency FF Los Angeles—and timed to Earth Day—Thunberg’s organization provides a reminder that the climate crisis shouldn’t be forgotten. The agency riffed off of Thunberg’s cry of “our house is on fire,” putting the words into a 60-second narrative that visualizes family’s life as normal, even as flames envelop the structure.
By Doug Zanger. Adweek. April 22, 2020.
